What is a conversion pixel and how to integrate it into your campaigns?

If you do digital advertising, there is an ingredient that can never be missing in your campaigns: the conversion pixel.

The conversion pixels are absolutely essential to track your campaigns and know what the ROI. But what exactly do they consist of and how can we apply them?
What is the conversion pixel?
A conversion pixel is a JavaScript code that you place on your website. It is an invisible image and is used to track the behavior of users on your site and link it to your digital advertising campaigns.

The conversion pixel monitors the behavior of users who have clicked on one of your digital advertising campaigns and lets you know which pages they have visited, if they have added a product to the cart or if they have completed the payment, among other actions.

Installing the conversion pixel is the only way to efficiently measure the results of your digital advertising campaigns since you will be able to know which ones generate purchases, what type of public is most interested and in which advertisement, the average amount of the purchase and other data. And that will allow you to measure the ROI and optimize the ads to be more and more profitable.

 How to use conversion pixels in your campaigns
The conversion pixels are available on many platforms online advertising. Let's see its most important uses:

Facebook Ads. The Facebook Ads conversion pixel allows you to register the actions a user makes on your website after clicking on an ad on Facebook. You can rate conversions into 6 categories: visits to key pages, leads, registrations, products added to the cart, payments, and others.

Instagram Ads. Since advertising on Facebook and Instagram is done from the same platform, the conversion pixel also works very similarly. You can use it to monitor the activity on your website of users who click on your ads and thus optimize the profitability of the campaigns.

Twitter Ads. In addition to tracking the behavior of users on your website, you can also know how they interact with the advertisement itself (by retweeting or giving "Like", for example).

Google Ads. Google Ads allows you to link your account with Google Analytics and install conversion pixels to stay up-to-date on everything that happens with users who click on your ads. Pixels are also very useful here to make remarketing campaigns, that is, directed only to users who have already visited your website or made a certain action.

Display advertising. By installing conversion pixels related to your display advertising, you can easily find out which are the most profitable locations and creatives.

Email marketing. Placing conversion pixels in your newsletters makes it possible to know how users respond to your emails and if your email marketing is achieving the proposed objectives.